Joe Nicholson-USA TODAY Sports

Red Sox ratings are up, but still significantly down from glory years

Alex Reimer
July 11, 2018 - 10:59 am
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Red Sox ratings keep climbing upwards as they continue to wallop the American League. 

Through 85 games this season, the Red Sox are drawing a 6.16 household rating, the Globe’s Nick Cafardo reports. Last season at this time, they were clocking in at 5.15. 

The increase isn’t surprising, considering the Red Sox have the best record in baseball. Ratings have been strong from the get-go, with viewership numbers jumping 40 percent early in the season. 

Despite the Red Sox’ gains this season, ratings are still down from where they’ve been historically. During the glory years of 2004-09, NESN had the highest-rated regional broadcasts in the game, per the Globe's Chad FinnAs baseball writer Jon Couture notes, they were pulling in a 7.5 cable rating at the midway point in the disastrous 2012 season. Their highest mark since the 2013 championship season was the 7.02 figure they pulled in 2016, coinciding with David Ortiz’s final season.

Those comparisons aren’t entirely fair, since TV viewership is sagging across the board. But the context is a reminder of just how omnipresent the Red Sox were during the peak of their popularity. It’s hard to see them reaching similar heights any time soon. 

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