Greg M. Cooper-USA TODAY Sports

Brady-Rodgers matchup draws highest Week 9 rating in 'Sunday Night Football' history on NBC

Alex Reimer
November 05, 2018 - 12:34 pm
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The clash between Tom Brady and Aaron Rodgers set a new record for “Sunday Night Football” viewership. The highly anticipated contest set a Week 9 ratings record for SNF on NBC, scoring an overnight number of 15.6. It was the seventh time this season NBC has seen its weekly number for SNF increase from last season.

The game fared even better in Boston, drawing a 37.9 household rating, per the Globe’s Chad Finn. That means it outdrew all but one of the Red Sox’ World Series games against the Dodgers last month. Once again, football proves it’s king.

The record-setting figure leaves little doubt that quarterback play drives NFL ratings. The Patriots and Packers aren’t slated to play each other again until 2022, so unless Brady and Rodgers meet in the Super Bowl, that will likely be the last time they ever share the same field. It isn’t surprising that large swaths of the football-watching universe tuned into watch the showdown, even though it didn’t quite live up to the hype. The Patriots defeated the Packers 31-17, and Green Bay didn’t score a point in the fourth quarter.

It isn't all good news for NBC today, however. The network announced it is pulling the overtly racist Trump campaign ad that aired during the third quarter of the highly rated matchup, after facing backlash overnight. The advertisement ties the migrants fleeing violence in Central America to an undocumented immigrant convicted of killing two police officers in 2014. 

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