Bruins score another decisive ratings victory over Celtics on Easter Sunday

Alex Reimer
April 22, 2019 - 12:49 pm

The Bruins scored decisive wins on and off the ice Sunday. In addition to forcing a Game 7 against the Maple Leafs, they also trounced the Celtics in the ratings, beating the C’s by a four-point margin.

Easter Sunday was one of those special days in Boston sports, with our own holy trinity of teams all taking part in various high-stakes match-ups. The Bruins won the day, garnering a 10.5 rating for men ages 25-54, which is their highest number to date. The game was broadcast on NBC, so Playstation Vue's decision to drop NESN did not affect the number. It will be interesting to see if there’s any impact when the Bruins take the ice for Game 7 on Tuesday.

Given the Bruins’ series against Toronto has been far more captivating than the Celtics’ postseason to date, it’s not surprising to see them come away with another ratings win. The Celtics drew a 3.3 rating for their Game 4 clincher over the Pacers in the men 25-54 demo, which was carried on ABC. The Bruins bested the Celtics when they went head-to-head last Wednesday and Friday as well.

Unsurprisingly, the Red Sox finished a distant third, putting up a 2.2 on NESN with men 25-54 for their sweep over the Rays. While the victory puts the Red Sox back in the thick of the division race — five games out! –– it is hard to get jazzed up about April baseball.

Though the Bruins have beaten the Celtics so far, that might not be the case if they advance to the next round. Boston is slated to take on the Bucks, assuming they take care of business against the Pistons, meaning the Celtics will be pitted against one of the NBA’s brightest stars, the Greek Freak. Bruins-Blue Jackets, meanwhile, doesn’t carry the same sort of cache as Bruins-Leafs.

But above all else, these ratings numbers show there are plenty of eyeballs to go around. More than 15-percent of men in the target demo were tuned into games on a holiday Sunday. Expect that number to only increase if the B’s and C’s continue their respective runs. 

Ratings numbers via the intrepid Chris Curtis.