Red Sox TV ratings unsurprisingly down amidst sluggish World Series defense

Alex Reimer
July 22, 2019 - 2:22 pm

The Red Sox are limping through the summer, and unsurprisingly, TV ratings are down.

Boston experienced a 14-percent dip in its local television ratings through the first half of the season, Sports Business Journal reports. Red Sox games are drawing a nightly average of 5.31 on NESN, placing the defending World Series champs seventh among all teams.

Last year, the Red Sox averaged a 6.8 household rating in Boston. Those numbers were up 24-percent from the previous season.

It’s worth noting the Yankees, despite their torrid first half, are down 26-percent on YES. Their nightly average stands at 2.92, which is more of a reflection of Manhattan’s diversity than the team’s popularity or lack thereof. 

In a coup for the novel practice of trying to win, Phillies and Padres ratings are both surging this season following the acquisitions of Bryce Harper and Manny Machado. 

Nationally, SBJ says ratings for “Sunday Night Baseball” and Fox are flat. The All-Star Game drew a record low overnight rating of 6.2, declining from last summer’s 6.5. 

Still, Fox won the night in primetime. Even though MLB ratings continue to fall, it remains a valuable property, which explains why the league rakes in more than $10 billion in revenue annually. 

It is getting increasingly difficult to ignore some of the ominous clouds, however. 

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