Bruce Kluckhohn-USA TODAY Sports

Tom Brady hawks healthy candy bars in strange space-themed video

Alex Reimer
October 12, 2017 - 1:55 pm

Tom Brady is promoting some non-TB12 products this Halloween. 

In a video posted to social media Thursday, the Patriots quarterback is hawking UnReal chocolate, the organic Boston-based candy company. Brady, who’s speaking from an imaginary spaceship, orders viewers to search for his “stolen” boxes, which contain slips with special codes for prizes.

Brady first hooked up with UnReal in 2015, boosting the then-struggling startup. The company was founded in 2012 by entrepreneur Michael Bronner and his now-18-year-old son, Nicky, who were looking to create healthy Halloween candy alternatives. 

When Brady released his inaugural UnReal video two years ago, Michael Bronner told the Boston Globe sales instantly surged. The candy can be found in Whole Foods and roughly 2,000 chains and stores 

While TB12 produces $50 snack packs and “performance meals,” it hasn’t forayed into the sweets arena yet –– avocado ice cream recipes notwithstanding. Perhaps an UnReal and TB12 partnership could be in the works one day. It’s something to look for as Brady expands his entrepreneurial reach. 

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