Tom Brady's rules for social media, straight from the GOAT's mouth

Andy Hart
September 16, 2019 - 10:25 am

Over the last few years, Patriots quarterback Tom Brady has joined most of the rest of the modern world by becoming an active force on social media.

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Brady now has 6.5 million followers on Instagram and another 600,000 on Twitter.

His posts vary from motivational and observational to promotional.

How exactly does a guy who’s spent two decades in New England building a well-crafted personal brand approach his activity on social media?

Brady answered just that question during his weekly Monday morning appearance on The Greg Hill Show on WEEI. The answer was a pretty interesting one that delved into the overall characteristics of the society we all live in.

“I don’t know if it’s rules, but I think it’s a specific point of view,” Brady said of how he handles his social media posts. “I think, I try to make mine a reflection of who I am and what I care about. So, I feel like I have…I’ll tell ya, as a public figure there’s a responsibility to try to do the right thing. Life is challenging. I don’t think anybody is perfect. And I think it’s a little unfortunate in the world today, the expectations are perfection for people. Then when we are less than that there is so much blame and shame. I think that’s a hard thing about our culture today. We’re almost asking people to be inhuman. And you can’t have…there is nothing you can do without the utmost scrutiny. Then everyone wants to see everyone raked over the coals.

“I think that part is really challenging as a parent for your kids because when you are parenting your kids you are just trying to teach them but you realize that people learn from mistakes. As a society today I think we’re…it’s a very challenging time. So for my standpoint on social media it’s just about trying to pass on or convey messages that I feel are either fun or something inspiring. I’m a very positive person and I try to keep my social media that way. Because that’s my point of view and that’s how I choose to go through life.”

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