Possible explanation as to why Bill Belichick shot Subway commercial

Ryan Hannable
July 31, 2020 - 9:25 am

Earlier in the month, Bill Belichick was seen shooting a Subway commercial in Branford, Connecticut.

Many wondered why as it is not something Belichick typically does, but on Friday an NFL announcement may explain why.

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Subway is now an official sponsor of the NFL. According to a press release from the league, Subway will have exclusive marketing rights and activation opportunities at key NFL events and experiences.

In addition, the long-term sponsorship kicks off this fall with a new ad campaign featuring NFL talent and personalities and restaurant promotions, which is likely what Belichick was shooting.

"With NFL fans more excited than ever for the return of football, we are thrilled to have Subway, as an official league sponsor," said Renie Anderson, Chief Revenue Officer & EVP, NFL Partnerships. "We are also excited for Subway's partnership in flag football and our Play 60 initiatives. We look forward to working closely with them to help grow the sport of football and make the NFL season better than ever for our fans."

Exactly how Belichick got involved is unclear, but it seems this wasn't a commercial the Patriots coach sought after himself.

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