New NESN logo sparking plenty of social media reaction

October 04, 2019 - 10:42 am

At least it is getting a reaction.

The New England Sports Network rolled out its new logo Thursday prior to the Bruins' season opener, replacing the blue ticket image originally created in 1986 by the MMB Ad Agency in Boston. The new look is a product of the work of a Los Angeles-based brand design firm.