What does desire smell like?

December 18, 2008 - 11:25 am

According to Burger King, it smells like grilled beef. Yep, that's right. The King has released his own royal scent. An obvious marketing ploy by those folks at BK, but nevertheless, it is working as this story is popping up everywhere across the information super highway. It only costs $3.99. What a steal, but can it compete with other brands like the one in the video below?